http://www.amateurphotographer.co.uk/news/PMA_news_Leica_to_develop_fu...rame_di
+ >> PMA news: Leica to develop full-frame digital
rangefinder camera
Saturday 2nd February 2008
Chris Cheesman and Angela Nicholson
Live from PMA
Leica's chief has dropped strong hints that the firm is planning to
launch a full-frame 35mm sensor based digital rangefinder camera.
Steven Lee, chief executive officer of Leica Camera AG, today told
Amateur Photographer that the camera could form part of a future
upgrade option for the current M8.
But, he said Leica wants to make sure that a full-frame option is
ready before launch, in a bid to avoid a repeat of initial issues that
dogged the M8 launch.
Initial problems with the M8 meant Lee had to personally sign 4,000
letters of apology to customers after problems relating to areas such
as white balance and infra-red sensitivity.
'When it's ready we will do what's right,' said Lee indicating that a
full-frame camera would feature a CCD imaging sensor and could see its
official debut at the Photokina trade show in Germany this autumn.
The news comes as Leica launches an upgrade option for M8 users.
Customers can now opt to have a quieter shutter (dropping the top
shutter speed to 1/4000sec) and the addition of 'scratch resistant
sapphire glass' as a cover for the camera's LCD screen.
The service - which takes two weeks - costs Euros 1,200 and will be
available via the Leica website.
Lee said further options for this upgrade service may be added in
future. He suggested that the addition of a full-frame sensor for the
M8 (pictured below) could be among these options.
'We are looking at all options regarding the M8 in terms of handling
and technical advancement,' he added.
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