Samsung out to KILL Pentax brand name??

Uh, how many Europeans (is this some weird attempt at Euro-U.S. price
parity, seeing as Samsung's K10D camera never made it to North America
in any meaningful way?) will buy Pentax when they find out THIS!!!

http://www.amateurphotographer.co.uk/news/Pentax_chiefs_hold_talks_on_...ce_of_K

When announced on 24 January Pentax stated that the 14.6-million-pixel
K20D will cost £999.99 with an 18-55mm lens. The Samsung GX-20 - also
featuring a 14.6MP CMOS imaging sensor - will debut at £699.99 with an
18-55mm lens - that's £300 less. The Samsung model is also due to be
available in March.