Pentax tries to entice the pros

PENTAX ANNOUNCES PRO PROGRAM: BENEFITS INCLUDE EQUIPMENT LOANS AND
EXPEDITED REPAIRS
January 31, 2008

PENTAX ANNOUNCES PRO PROGRAM:

BENEFITS INCLUDE EQUIPMENT LOANS AND EXPEDITED REPAIRS

GOLDEN, CO. (January 31, 2008)...PENTAX Imaging Company has announced a
PENTAX Professional Services program (PPS) to support professional
photographers with several services and benefits. Designed
exclusively to support PENTAX products for the working pro, membership
is complimentary and limited to working professional photographers.

Known for superior photography products including the K series of
digital SLR camera bodies that are compatible with every PENTAX lens
ever made, PENTAX systems allow lens interchangeability for a
multitude of photographic options. PENTAX will continue to release
new and exciting lenses including super fast, special purpose,
impressive zoom ranges, and telephoto lenses that will incorporate the
new SDM (Supersonic Drive Motor) technology for ultra fast and quiet
auto-focusing.

Benefits to members of the new PPS program include:

· 72 hour rush turnaround on most PENTAX digital SLR repairs.
(Repair charges may be incurred depending on existing or extended
warranty programs.)
· Short-term equipment loans that allow photographers to
evaluate equipment prior to an actual purchase and/or borrow unique or
limited availability lenses for one-time shoots.
· Direct access to dedicated customer service representatives
in PENTAX headquarters to answer technical questions, arrange product
loans, or monitor equipment through the repair process to make sure
the repair process is timely.

PPS membership is limited to PENTAX professional photographers who
derive 51 percent or more of their annual income from photography.
Membership may be obtained by completing a PENTAX Professional Service
program application. Interested photographers are asked to complete
the application, provide an original signature and mail it to the
address listed on the form (fax or e-mail copies of this application
will not be accepted). PENTAX will notify new members about
acceptance within 2-3 weeks. At the time of acceptance, PENTAX will
provide more information about rush repair servicing, short-term
product loans, and a list of the contact information for PPS customer
service representatives who will be able to assist with any aspect of
the PPS program, products and services.

For more information about the PENTAX Professional Services
program including an application, e-mail customer.followup.DeleteThis@pentax.com
or call 1-800-877-0155 (press "0" and ask to speak to PENTAX
Professional Services).

PENTAX Imaging Company is an innovative leader in the production of
digital SLR and compact cameras, lenses, flash units, binoculars,
scopes, eyepieces and mobile printers and scanners. For more than 80
years, PENTAX technology has developed durable, reliable products that
meet the needs of consumers and businesses. With headquarters in
Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of
America, Inc.

# # #

Media Contact:
Michelle Martin 303.728.0224
michelle.martin.DeleteThis@pentax.com
www.pentaximaging.com

Consumers:
1-800-877-0155

pentaxinfo.DeleteThis@pentax.com










PENTAX Professional Services FACT SHEET



Membership Qualifications

The PPS (PENTAX Professional Services) program is designed for and is
only available to the working PENTAX professional photographer. A
working PENTAX professional photographer is someone who derives 51% or
more of their annual income from photography. Semi-professional
photographers and amateur/photo enthusiasts will not be accepted to
the program. Membership must be renewed every two years to verify
continuing professional status. Renewal applications will be sent to
you automatically every two years.



Professional Rush Servicing

The PPS program provides for 72 hour professional rush repair
turnaround on most digital product repairs. This is a time-frame that
should be maintained on an ongoing basis, however, repairs may take
longer than this due to an unexpected increase in volume or a parts
availability issue. PPS program rush repairs on PENTAX medium format
professional cameras (post-1975 6x7, 67, 67II, 645n, and 645nII) will
require five working days.

Note: Pre-1975 6x7's (w/o mirror lock up) have not been serviceable
for many years and the original 645 camera was recently added to the
list of products that are no longer serviceable as well. Many older
lenses in these two formats are also no longer serviceable. Your PPS
customer service rep will be able to answer any specific question you
may have on this subject.



Loaner Equipment

Loaner equipment will be available on a first-come, first-served basis
so photographers are encouraged to plan equipment needs in advance.
Equipment may be reserved up to two weeks in advance and should be
arranged through one of the professional services customer service
representatives at PENTAX corporate headquarters. Members may contact
the phone number and e-mail that is provided to members of PPS for
information on equipment availability. All product loans are provided
on a short-term basis not to exceed a maximum of 14 calendar days.
Failure to adhere to these guidelines will result in your inability to
borrow products in the future.



Borrower's Responsibility

The borrower of any product(s) loaned through the PPS program is
responsible for the proper care and condition of the equipment
(excluding reasonable wear and tear), and will be held financially
responsible for the full value of the equipment and any included
accessories in the event of theft, damage, or loss of any kind.
Insurance coverage on borrowed equipment is recommended and is the PPS
member's responsibility to obtain. In addition, the PPS member is
responsible for all costs associated with the return shipment and
adequate shipping

insurance to cover the full value of all loaned products to the PPS
department.



Any particular item available in the PPS loaner pool may be borrowed
no more than two times, after which members will be asked to make a
decision as to whether or not they want to actually purchase the
product model. Items in the PPS loaner equipment pool are NOT
available for purchase.